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Whilst there’s no doubt the circumstances are extraordinary, COVID-19 has had a significant impact on the creative and production industry and accelerated a shift towards new ways of working.


To better understand the immediate and long term challenges, we surveyed 430 creatives - including creative directors, producers, directors, production companies, agencies, animators and more - across 61 different countries.


These insights are critical for brands and agencies to understand, as the resulting fragmentation in the supply of creative services will change the way that they engage with creative talent, now and in future.


Download this report to find out:

  • How creative talent have been affected by the pandemic, including an accelerated shift towards freelance and independent ways of working.
  • How to approach the new challenges that need to be considered when creating content that involves live production.
  • How to evolve with these changes in the industry, and find opportunities for greater efficiency, scale and creativity.



Genero is a global creative platform, connecting brands with a global network of professional creatives to enable a flexible, scaled, creative production solution.